> For the complete documentation index, see [llms.txt](https://docs.stammer.ai/stammer.ai-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.stammer.ai/stammer.ai-docs/chat-ai-agents/leads-legacy/lead-collection-webhook-url.md).

# Lead Collection Webhook URL

After the AI chatbot has collected all of the data from the user, it will compile all of that data together and then send it in a JSON format to the URL provided. 

Example:

<figure><img src="/files/FMNGJ3Wm1XuLocOVzbfa" alt=""><figcaption></figcaption></figure>

When this data is received by the CRM or other platform, the data will be formatted so you can easily extract custom values and match them with their custom fields in the client's CRM.&#x20;

<figure><img src="/files/EszeTN7D3HR4FDNJohBf" alt=""><figcaption></figcaption></figure>

Example:&#x20;

{% embed url="<https://youtu.be/201MbzjY7Q8?si=b5gsgqQXpaKxCw8R>" %}