# Overview of Lead Generation

Within the context of stammer.ai there are 2 ways of generating leads.

<figure><img src="/files/zeFrvU5zu2RXpouX7XcI" alt=""><figcaption></figcaption></figure>

### 1. Collect in Form

Collect in Form before starting a conversation.

When you use this option a form will be shown to users that they will have to answer in order to start a conversation with a chatbot.

<figure><img src="/files/4ERA4o60PGaNPvtxAyhT" alt=""><figcaption></figcaption></figure>

### 2. Collect in Conversation (Advanced)

Collect in chat during conversation with chatbot

<figure><img src="/files/XerTKQdzWj7GBck1BLJW" alt=""><figcaption></figcaption></figure>


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# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
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```

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Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.