> For the complete documentation index, see [llms.txt](https://docs.stammer.ai/stammer.ai-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.stammer.ai/stammer.ai-docs/chat-ai-agents/leads-legacy/overview-of-lead-generation.md).

# Overview of Lead Generation

Within the context of stammer.ai there are 2 ways of generating leads.

<figure><img src="/files/zeFrvU5zu2RXpouX7XcI" alt=""><figcaption></figcaption></figure>

### 1. Collect in Form

Collect in Form before starting a conversation.

When you use this option a form will be shown to users that they will have to answer in order to start a conversation with a chatbot.

<figure><img src="/files/4ERA4o60PGaNPvtxAyhT" alt=""><figcaption></figcaption></figure>

### 2. Collect in Conversation (Advanced)

Collect in chat during conversation with chatbot

<figure><img src="/files/XerTKQdzWj7GBck1BLJW" alt=""><figcaption></figcaption></figure>