Overview of Lead Generation
Lead generation allows you to extract data from users when they interact with the AI chatbot.
Within the context of stammer.ai there are 2 ways of generating leads.
![](https://docs.stammer.ai/~gitbook/image?url=https%3A%2F%2F1359281993-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FkLIQnOFYHkQtdWxUzzFE%252Fuploads%252Fky1tQ8pHoOFAyCukzQlb%252FScreenshot%25202024-03-08%2520at%25206.44.20%25E2%2580%25AFAM.jpg%3Falt%3Dmedia%26token%3Db9a9910e-1dfd-4dd7-acc4-d4f42b16c2be&width=768&dpr=4&quality=100&sign=5358e29b&sv=1)
1. Collect in Form
Collect in Form before starting a conversation.
When you use this option a form will be shown to users that they will have to answer in order to start a conversation with a chatbot.
![](https://docs.stammer.ai/~gitbook/image?url=https%3A%2F%2F1359281993-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FkLIQnOFYHkQtdWxUzzFE%252Fuploads%252FgLsTlEAO6sTYOVKE1c3b%252FScreenshot%25202024-03-08%2520at%25206.50.46%25E2%2580%25AFAM.jpg%3Falt%3Dmedia%26token%3Dce12889a-d3ec-4c05-98c2-73f45af2370b&width=768&dpr=4&quality=100&sign=e1fe3359&sv=1)
2. Collect in Conversation (Advanced)
Collect in chat during conversation with chatbot
![](https://docs.stammer.ai/~gitbook/image?url=https%3A%2F%2F1359281993-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FkLIQnOFYHkQtdWxUzzFE%252Fuploads%252F3UJnT9E1nQiEeuDjfifL%252FScreenshot%25202024-03-08%2520at%25206.53.50%25E2%2580%25AFAM.jpg%3Falt%3Dmedia%26token%3D12da6e5a-b75a-4bd0-8b8a-197bfd50c8d4&width=768&dpr=4&quality=100&sign=7ef7943f&sv=1)
Last updated