Definitions of terms on the Stammer.ai platform.

AI Agent

An AI-powered entity, often in the form of a chatbot, that can interact with users, answer queries, and perform tasks like scheduling and lead generation automatically. In Stammer's documentation we often to refer to both chatbots and agents. Within the context of Stammer an AI chatbot and an AI agent are the same thing. A certain number of AI agents are included with each subscription plan, with additional AI agents available at $10 /mo (billed through your agency's wallet).

AI Chatbot

An AI chatbot is an interchangeable term with AI agent. More specifically, an AI chatbot refers to an AI agent that has been embedded on a website as a public, user-facing AI chatbot.

AI Model

The A.I. model refers to the different model selected to be used in each A.I. agent. GPT-3.5, GPT-4 Turbo and GPT-4 are all names of different A.I. models.

Agency User

This is the type of user who signs up and pays Stammer.ai to white label the platform as their own.

Agency Wallet

The agency wallet is used to maintain a balance for usage based activities on the platform like AI messages sent, extra storage and extra AI agents. A small sum for each AI message sent will be deducted from the agency's wallet. (Upgrade to the new Full SaaS Mode to use your own OpenAI API key and avoid this cost per message).

Agency Dashboard

This is the view that all agency owners will see when logging into the Stammer.ai platform. The agency dashboard is unique for agency level users as it allows them to update and change different settings for the overall app.

Agency Profile

This is the area where you can update all of the white label settings for your agency.

Auto Billing

Found under Account > Billing Usage & Settings > Auto Billing. This has the settings for sub-accounts and agencies to add funds to their wallet balance, storage balance (characters), and available AI agents (if applicable).

Base System Prompt

The base system prompt is where you provide the core instructions and guidelines for each A.I. Agent. This is where you set the personality and add in guard rails so the A.I. agent knows how to respond in certain scenarios.

Billing Usage & Settings

Found under the Account tab, the billing usage and settings tab has all of the billing information for agencies including their credit card on file, wallet balances, usage history and more.


A Chatbot refers to an AI Agent interface that knows everything about your business. Agent = Chatbot, Chatbot = Agent. In Stammer's documentation we often to refer to both chatbots and agents. Within the context of Stammer an AI chatbot and an AI agent are the same thing.

Chatbot Dashboard

The user interface provided by Stammer.ai that allows agency users to personalize their AI agents, including setting base system prompts, adjusting temperature settings, and configuring integration APIs. This dashboard is crucial for tailoring AI agents to meet specific client needs and preferences.

Characters (Storage)

Characters (storage) refers to the amount of text uploaded to an AI agent's knowledge base. Characters are the unit of storage. This definition is 154 characters long.

Citations/ Sources

Users can see which sources from the knowledge base were used by the A.I. to find the answer.

Complimentary Credit

Amount of monetary credit added to each sub-account's wallet when they sign up for a free trial or paid subscription.

Context Window

The Context Window refers to the length of text that can be sent and received.

Conversational AI

This refers to the subset of artificial intelligence specifically designed to enable computers to understand, process, and respond to human language in a natural and conversational manner. In the context of Stammer.ai, conversational AI powers the interactions between AI agents (or chatbots) and users, facilitating realistic and engaging dialogue while accomplishing advanced actions.

Cost per AI Message Sent

The cost per AI message sent for the agency depends on the AI model being used. Any time an AI agent responds with a message, a small sum will be deducted from the Agency's wallet balance.

AI messages sent using GPT-3.5 = $0.005 /message.

AI messages sent using GPT-4 Turbo = $0.05 /message.

AI messages sent using GPT-4o = $0.02 /message.

Custom Styling

This is an agency level setting that allows agency users to update the image used for the white labeled signup and login pages as well as customizing the colors of the dashboard.

Custom menu links allow you to customize your white label dashboard even further by adding additional tabs into the left hand column menu. These links will link out to other websites in a new tab.

Deployment Channels

The various platforms through which AI agents can be deployed, including websites, social media, email, and messaging apps. Stammer.ai allows agencies to extend their reach by deploying AI agents across multiple channels, ensuring users can interact with the agents wherever they are most comfortable.

Default Chatbot

By designating this chatbot as your default, it will automatically replicate across all newly created sub-accounts. Please note that there can only be one default chatbot, as you have already specified. If you wish to set this chatbot as the default for sub-accounts, you will need to remove the current default chatbot.

Default Prompts

This is an agency level only setting that allows agency users to set a default base system prompt that will be shown on all new chatbots created.


Embed Chatbot on your website via iframe and get the chat bubble embedded via small script/code snippet. This is a feature available for all A.I. Agents via their individual chatbot dashboard.

Free Trial Settings

When you are reselling AI agents to customers but want to offer them a free trial before they pay. These settings allow you to set the amount of AI agents, credit and storage is allocated to new users when they sign up for a free trial on your white label version of stammer.ai.

Knowledge Base

The "knowledge base" refers to the custom business information uploaded to train an AI chatbot.


"Markdown" refers to a lightweight markup language that allows you to format text on the web easily. It's designed to be easy to read and write, using plain text formatting that can be converted into HTML or other formats by a tool. In the context of writing prompts or instructions, using markdown helps to structure your text more clearly and effectively. It allows for the inclusion of headers, lists, bold and italic text, links, images, and more, without needing to write in HTML directly.

So, when the instructions suggest using markdown to "better structure things," it means that you should format your prompt or text using markdown syntax to make it more organized, readable, and visually appealing. This can be particularly useful when creating prompts or instructions that require clear hierarchy, emphasis on certain parts, or just a general neat presentation to make it easier for the reader to follow along.


Present your chatbot in your own marketplace, making it visible to your sub-accounts. When you launch it here, your sub-accounts have the opportunity to discover, clone, and customize your chatbot to meet their unique requirements.


This allows for agencies to control what specific users will see. For example if you want a user to only be able to engage with the A.I. Agent but not change the prompt or update the knowledge base.


Build and sell additional functionality to your clients through additional storage and AI agents. When a client needs to add more information to an AI agent's knowledge base they can purchase more characters from your agency at whatever profit margin you set.

SaaS (Software as a Service)

One of the most common terms to describe the type of business that operates a software platform like Stammer.ai for businesses.

SaaS Configurator

The SaaS configurator is where agencies can create, edit and manage their AI subscription products for their clients.


A feature within AI models that evaluates the emotional tone behind users' words, enabling AI agents to respond appropriately to the mood or sentiments expressed. This is essential for maintaining a natural and empathetic conversation, particularly in customer service scenarios.

Storage (Characters)

Storage (characters) refers to the amount of text uploaded to an AI agent's knowledge base. Characters are the unit of storage. Additional storage can be purchased by the agency for $5 /mo (billed through the agency wallet) for 1M characters.

Storage Balance

Storage balance refers to the amount of characters available that can be used when uploading data or scraping website data into an AI agent's knowledge base.


A sub-account refers to a client's sub-account which has a limited view of your white labeled version of the platform. Clients or users inside of a sub-account will only see the information assigned to them through permissions.

Sub-Account Admin

A sub-account admin is the user who signs up to a white labeled AI subscription from an agency. This will also be the email associated when creating a new sub-account manually.

Sub-Account Wallet

A sub-account wallet is created and maintained for each sub-account. When a client signs up for a free trial or for a paid subscription, they will have a wallet balance to be used to pay for when an AI agent sends a message. The agency will set the price the sub-account pays per message that is deducted from their sub-account wallet balance.

Subscription Packages

Subscription packages are created inside the SaaS configurator by agencies to sell to their clients. Agencies can fully customize their subscription packages to include different amounts of AI agents, credits, permissions etc. Learn more here:

🏗️The SaaS Configurator


This is an advanced setting in the base system prompt that allows you to control how creative the A.I. agent will be. Learn more about it here.


A User typically refers to the person who is actually engaging with the A.I. Agent.


The Vault is where you can add in your OpenAI API keys and any other keys that need to be maintained securely. When your API key is added to the vault, the system will no longer charge you a cost per message and instead you will be billed directly by OpenAI. (The Vault is only available for Full SaaS Mode subscribers)

Wallet Balance

The wallet balance is a monetary sum maintained by both the sub-account and the agency (both have their own individual wallet balances). The wallet balance is used to pay for usage across the account. Every time an AI agent sends a message response, a small sum will be deducted from the wallet balance. If more storage is purchased, the cost of which is deducted from the wallet balance. See Agency Wallet and Sub-Account Wallet for more information.

White Label

A service that allows an agency or individual to rebrand a product or platform and sell it as their own. In the context of Stammer.ai, white labeling enables agencies to offer AI chatbot services under their own branding without mentioning Stammer.ai.

White Label API

After you have connected your custom domain name many custom features become enabled like the White Label API. This is Stammer.ai's API but rebranded to your custom domain. This way your clients can use the API in any 3rd party platform and still only see your agency's branding.

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