> For the complete documentation index, see [llms.txt](https://docs.stammer.ai/stammer.ai-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.stammer.ai/stammer.ai-docs/white-label/what-is-white-labeling.md).

# What is White Labeling?

Definition: White Labeling is the process of taking an existing product or service, rebranding it with your own information and reselling it to others at a higher price. 

{% embed url="<https://youtu.be/5XJZXMTWjYo>" %}

White labeling allows you to rebrand and resell the Stammer platform and services as your own.

Add your custom logo, domain and branding throughout the app to match your company branding.

You can resell each AI agent at whatever price you like.

You can also resell messages, storage (characters) and additional AI agents and keep 100% of the profits from each of your clients.&#x20;

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